Unlike other studios, around here there are no house styles, pet fonts, favourite tricks or quick assumptions. At Indivisual, the creative direction comes from asking a lot of seemingly dumb questions. Questions like “What are we trying to achieve with this brochure anyway?” and “Are you sure this is the best way to talk to these people?” I think of design as a function of marketing versus simply decoration.
Every project gets my best effort.
There are no “cheap 'n nasty” projects around here. When budgets don't allow for the premium approach, experience tells me to simply adjust the parameters. Process colour versus spot colour, matte stocks to coated, ganged print runs, overprints, split-runs... You get the idea. A limited budget doesn't have to mean limited creative. It simply changes the playing field for the solution.
See for yourself. Click through the sample portfolios on your left.